Behind The Lens: Fall '17

With the launch of the latest YUMS collection, we wanted to embody the feeling of fall.  Therefore, we took our talents (and photo shoot) to the State Fair of Texas, where we could encapsulate all the themes of your typical fall festival!  From the tasty treats to the neon lights, this was the perfect setting to showcase the newest YUMS designs.


Our photographer (@high_vis) was able to capture candid moments of the models enjoying their time together, sipping on lemonade, taking selfies, and learning a few moves from Rob, who's a professional dancer.  The whole shoot felt more like play than work!

The models were styled in cool and casual streetwear, with a few pops of color and accessories that matched the caps (i.e. FANNY PACK)!  The 'Under Distortion' in its new color way really jumped off the dynamic background that the fair provided.  Additionally, the vibrant neon lights emphasized the unique design of the 'Lightricity 3.'  To see more of the new campaign, check out our Instagram, and click the links below to shop the full collection!

YUMS 'Under Distortion' Snapback:

YUMS 'Classic Outline' Snapback:

YUMS 'Paint Brush' Snapback:

YUMS 'Classic Outline' Curved Bill:

YUMS 'Metal Face' Dad Cap:

YUMS 'Paint Drip' Dad Cap:

YUMS 'Classic Outline' Denim Dad Cap: